Both internal and external audiences see our banners in a variety of locations and settings. It’s important to consider the location and placement of the banner to ensure the content is readily readable to the viewers at the distance it will be viewed. The location will also determine what content is appropriate. For example, a banner that hangs inside a hospital location may not always require that the logo be present, whereas all external banners do. The use of the KentuckyOne Health identity elements should always be utilized in a bold and impactful way to command immediate attention and build the family look and feel.