Typography

The typefaces available for use have been expanded beyond our corporate typeface Trade Gothic to include fonts with a more humanistic and warm characteristic. Eames Century Modern is used to put specific emphasis on a word in the headline. In our “one” campaign Eames Century Modern Bold Italic is used to highlight the word “one” to evoke a more human and softer feeling in the communication. Unit, a font that performs well when used in headline and body copy, can be used to bring to life the messages with a unique and friendly appearance. These fonts are intended to be used in communications like advertising where connecting quickly with our audiences on a much more emotional and human level is important. Trade Gothic is our corporate typeface, it should remain the font used for the majority of KentuckyOne Health communications.