Our brand identity system utilizes color as a principal element, which includes a Dominant and a Complementary color palette.
Purple is our Dominant brand color signal. The color purple evokes a positive response associated with excellence, warmth, strength and energy — important brand attributes we want associated with KentuckyOne. Every effort should be made to establish the KentuckyOne Health Purple as the color our audiences associate with our name or communication materials. The use of our Dominant color in all of our applications will ensure that we establish it as a very recognizable part of our brand identity. While purple stands as our Dominant color, an additional Complementary color palette has been created to add variety and flexibility in applications.
The Complementary color palette is designed to add small splashes of color to balance the Dominant color and add energy and variety to our applications. They are intended to complement the KentuckyOne Health Purple. A minimal amount of our Complementary colors should be used to ensure purple remains the dominant color signal in all applications.
Correct and consistent use of the approved colors shown here will maximize the impact and recognition of our communication materials in the marketplace — building equity in this very important brand identity asset.
PANTONE® 2685 purple and white make up our Dominant color palette. White space plays an important role in the overall color signal. When color is used in an application, our Dominant purple should comprise 60% or more of the overall color signal in the layout composition.
The Complementary colors have been designed to balance the Dominant purple and add visual interest to a layout composition. They are intended to be applied sparingly, and in a manner that highlights or supports the KentuckyOne Health Purple. The Complementary colors should never appear as a dominant color signal or be used alone in an application.
When used, the Complementary colors should comprise no more than 30%-40% of the overall color signal in a layout composition.
Always use the 4-color process or CMYK and/or RGB color formulas shown here to ensure consistency and accuracy in color reproduction and appearance.