Logo Misuses

Due to the broad range of application requirements and lack of knowledge or understanding of the logo use guidelines, our logo becomes vulnerable to misuse. At times, our logo will be modified or altered to accommodate a perceived communication need. And, while the treatment or modification is usually well-intended, it is a misuse. Almost always, the misuse occurs because of a lack of understanding of the logo use guidelines. Remember, never alter or modify the approved logo artwork! Consistent and accurate representation of the KentuckyOne Health logo will reinforce awareness of our brand identity and ensure legal protection of our trademark is not compromised in any way. To avoid misuse, begin all logo applications using an approved logo artwork file. Shown here are some common logo misuses.