Tagline and Strategic Service Line Treatment

There is an approved approach to the treatment of both Tagline and Strategic Service Line use. Both have a distinct visual relationship to the KentuckyOne Health logo that should be consistently maintained.


The tagline is the only thing allowed to be locked up with the KentuckyOne Health logo, situated 1K from the bottom of the “y” in “KentuckyOne”, as shown below. The tagline is sized at 3/4K and should never be scaled separately from the logo. The preferred tagline format highlights the word “one” in orange and should be used whenever possible. When a lack of contrast prevents clear readability of the word “one”, an alternative all-purple tagline is available for use.

Strategic Service Line

The Strategic Pillars are Service Lines that have been identified as strategic priorities in the KentuckyOne Health Strategic Plan and therefore get a distinct visual treatment. They are situated 2K away from the KentuckyOne Health Logo and are scaled at 1K. The Strategic Service Line should appear in orange and be typeset in Trade Gothic Bold. There is a vertical and a horizontal alignment with the logo to allow flexibility for a variety of layout formats.

The approved Strategic Service Lines are:
  • Cancer Care
  • Heart and Vascular Care
  • Neurology Care
  •  Orthopedic Care
  • Sports Medicine
  • Women’s Care